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Content delivery network (CDN) is the pillar of Internet, in charge of content delivery. Every one of us interacts with CDN on a daily basis such as while watching YouTube videos online, shopping online, reading articles on websites or surfing on social media for the news feeds.  No matter what you see on your PC or mobile browser, there’s always CDN which is running in the background.  Before going in depth about the topic first, you need to understand why CDN’s are so widely used these days and importance of the same while forming a network. The main reason behind this is the latency time. The latency time is the delay that occurs from the moment you request to load a web page to the moment its content actually appears onscreen.  This delay interval is affected by several factors that you must consider while dealing with actual CDN. The delay interval is the actual difference between the physical distance between you and the website’s hosting server.  The primary motto of CDN is to shorten that physical distance and improve website rendering speed and performance.

HOW It Works?

CDN stores a cached version of its content in multiple geographical locations (points of presence, or PoP’s).  Every single PoP includes a number of caching servers which are important for content delivery to visitors within its proximity. CDN spreads all your content in multiple or many places all at once, providing superior coverage to all your users. For e.g. when someone in the UK accesses your Indian hosted website, it is done through a local UK PoP. This is how CDN works. From the below image you will come to know the exact working of CDN.

exact working of CDN

WHO USES A CDN?

Nowadays, almost everyone uses a CDN and those numbers are growing rapidly with every passing year. If you’re running an online business then it is not mandatory to use CDN all the time when so many offer their services free of charge.  In spite of free service, CDN’s aren’t for everyone.  If you’re running a localized website and the majority of your customers are located in the same region as you’re hosting then CDN will only pass little benefit. For e.g. in the mentioned scenario, CDN will actually down your website’s performance by establishing an unnecessary connection from the actual visitor and an already nearby server.

CDN usage a popular choice in the below sectors as:

  • Advertising
  • Media and Entertainment
  • Online gaming
  • E-commerce
  • Mobile
  • Healthcare
  • Higher education
  • Government

Benefits of CDN are as follows:

  • Improve page load speed
  • Handle high traffic loads
  • Block spammers, scrapers and other bad bots
  • Localize coverage without the cost
  • Reduce bandwidth consumption
  • Load balance between multiple servers
  • Protect your websites from DDoS attacks
  • Secure your application

The CDN building blocks are as follows:

  • PoP’s
  • Caching Server’s
  • SSD / HDD + RAM

In an ideal world, a CDN would be an internal part of any website hosting. CDN’s were first established in 1990’s and they were too expensive and only accessible to the largest organizations.  Today, things have changed and many  web hosting service providers do offer CDN services as a add-on.  Content delivery networks employ reverse proxy technology. In general, CDN’s are deployed in front of your backend servers. Content Delivery Network primarily improves your hosting by minimizing latency time, reducing bandwidth consumption and providing scalability needed to handle abnormal traffic loads.

The four pillars of CDN design are as follows:
1. Performance:

The primary motto of CDN is to reduce the latency.  The PoP’s are located at major networking intersections where data travels. Also, CDN’s significantly reduce round-trip times and improves bandwidth utilization.

2. Reliability:

CDN infrastructure commits 99.9% service level agreements and also ensures record resilience and high availability.  In case of the disaster, CDN providers deal with multiple carriers and rely on dedicated out of band management channels.

3. Scalability:

CDN’s offer DDoS protection services which have much higher scalability requirements.  They’re majorly built for high-speed and high-volume routing and easily handle any amount of traffic.

4. Responsiveness:

Responsiveness is the amount of time it takes for network-wide configuration changes to take effect.

CDN Topology:

Depends on the service providers or many CDN providers develop different approaches to their CDN architectures.  The two well-known models of CDN topologies are scattered and consolidated CDN.

Scattered CDN Topology:

Scattered CDN Topology

Scattered CDN elaborates the practice of using more than one provider in order to further improve latency and uptime across the globe.  If you’re running a video streaming company or social platform then it is advisable to use a scattered CDN topology or strategy.

Advantages of scattered topology are as follows:

  • Scattered CDN providers perform differently in different geographical regions.
  • You don’t need to switch scattered CDN providers as this process becomes automated.

Disadvantages of scattered topology are as follows:

  • Maintenance cost is more.
  • Complicated to deploy new configurations.

Consolidated CDN Topology:

Consolidated CDN topology uses centralized infrastructure that enables agile management and rapid configuration deployments. For the modern approach consolidated CDN is made possible by the evolution of Internet connectivity. The consolidated topology has proven to be less effective in low-connectivity regions.

Advantages of consolidated CDN topology are as follows:

  • High-capacity is beneficial for DDoS protection.
  • Enables quick configuration deployment
  • Less maintenance cost

Disadvantages of consolidated CDN topology are as follows:

  • High-capacity PoP’s harder to deploy.

CDN reduces high bandwidth consumption and handles the high traffic load. It improves the accessibility of your content across the globe and website ranking.  To protect all your data from the internet attacks, network malfunction or junction faults CDN is beneficial. CDN keeps your entire data safe on all the servers.

So, from the SEO perspective and to drive more traffic to your website go for the best web hosting company with CDN from MilesWeb and avail the maximum benefit from it. The leading web hosting company offers various features and services as shared hosting, VPS hosting, reseller hosting, dedicated hosting, WordPress hosting, etc. at an affordable price point.

CenturyLink promotion packages of the internet, cable TV, and the phone services provides high-quality services at affordable rates. Social media marketing has become an essential part of any company’s marketing schedule. Here is how the new social media marketing strategy affecting the world.

Social Media Marketing Strategy

The addition of the technology on the Earth has been changing the ways of living of the humans. The technology has become a part of almost every activity a person performs in his or her daily life. In the world of the business, the technology has taken the face of the social media marketing. Majority of the businesses gain benefits from Centurylink Service for promoting their services on social media platforms.

Majority of the businesses focus more on their social media marketing strategies than spending on other ways to market their products. The market demands professional and experienced individuals belonging to the social media marketing streams. These individuals are paid a good amount of dollars for giving some hours of their day in any renowned organization.

The use of the social media platforms to spread the word about the services and products of a company increase the sales of that company. The results of using social media marketing are quite amazing and promising. If you own a company and wants to know more about social media marketing, then here is all you should know.

Why Use Social Media Marketing Strategies?

The social media platforms

The social media platforms belong to the list of the most used and widely viewed websites. Almost every other human you see has social media presence on one or more social media platforms. Individuals just need a good internet connection to stay connected to the world. The centurylink internet provides some affordable and high-speed internet packages.

The presence of many humans on the social media platforms make them a path for organizations to reach potential customers. Social media marketing has left all other marketing techniques far back and the battle of the marketing has progressed to social media now.

Almost every business has the social media presence to compete with them you need to have your own social media presence. Apart from all that, social media presence helps to boost the good image of your business in the market and in the point of view of Google crawlers.

How to Start Blog With Bluehost

You Need to Define Your Business

Define Your Business

If you are planning to start leaving your footprints on the social media platforms, then you need to define the category of your business first. It is crucial for you to analyze and define the category your business falls in out of hundreds of categories. It is the first thing any platform asks while creating your presence on social media.

Defining the category of your business on social presence makes sure that the Google crawlers notice it and places it in the right list. It helps Google to understand the services you provide and hence, it shows up in the search results when someone searches for that particular category. It also helps to improve the rating of your social media presence as well.

Identify Your Target Audience

Target Audience

Every business targets a specific group of individuals. The products and services are designed with the needs and wants of that group in the mind. You should closely identify the humans your business is targeting. Learn about the needs, wants, age, likes, dislikes, monthly salary, lifestyle, and the amount they can pay for your product or service.

Once you have identified the group of the individuals you want to reach, it would be easy for you to design social media marketing strategies especially for them. The results of the dedicated marketing strategy tend to be better than the ones that target more than one group of humans.

Get Your List of Keywords

Get Your List of Keywords

While you are going for social media marketing, you should know the importance of using the proper keywords in your content. You can find many trendy keywords suitable for your business with the help of Google Analytics and with other similar tools.

Once you have decided the keywords you want to use, decide the topics you would be writing on and make sure you blend the keywords perfectly in the content. The keywords should not appear artificial in the content. You can find many guidelines on placing the keywords in the content on different online platforms. If your keywords would seem abnormally fit, your website would not get the good rating you hope for.

Get Support and Attention

Get Support and Attention

Now that you have made your social media presence, have content to post, and are ready to start promoting your business online, then you would need support from your regular customers. Let your regular customers know about your presence on all social media platforms and ask them to show some support by promoting your pages among their friends and relatives.

You can also hire some workers to share the content you post on different social media platforms. Sharing the content makes sure that it reaches more readers and catches the eye of more individuals in order for sales to happen. Moreover, ask your friends and family to promote your pages as well.

Top 10 Keys to Make Successful Content Marketing Strategy

Keep Posting Regularly

Keep Posting Regularly

Understand that you would not get a good response from users of the social media in the beginning. You will have to do many posts before individuals would actually start to recognize your services and products. However, this does not mean that you should give up in just a few days.

Make your posting schedule and keep posting according to that for at least six months to see the results. Keep analyzing the response you get on all the posts and identify which posts are doing better than other posts. Once you have figured them out, try to make the new posts like them.

It is not necessary that your customers would be attracted by the ideas you thought are the best to get their attention. Sometimes you need to learn more about your target group than you already do. CenturyLink internet connections assure the business to get best responses from customers for being constantly present on the social media.

On-page SEO Strategies 2018 – Step by Step Guide

The content marketing is one of the important components of digital marketing strategies. The marketers and businessmen have accepted the importance of content in the marketing strategies and crowned it as the “King of the Marketing” as it helps to reap big rewards in the form of conversion.

The creation of the content is not only educating the readers or customers over the internet about the products or services but also to reap the results or conversions out of it. Therefore, the conversion of content generation can be in any form such as Likes & Shares, Downloads, Subscriptions, Add to Cart and so on. There are many ways to learn how to create an informative content through online marketing training course. Before that, one should understand what is content all about?

content-marketing

What is Content? What is Content Marketing?

 

The Content is the form of communication that helps the readers or audiences to understand the concept and idea behind the information sharing which can be expressed in any medium such as speech, writing, pictures, art or anything. In digital marketing language, the content is the information and experiences that are directed towards an end-user or audience.

The Content Marketing is one of the aspects of online marketing technique of creating and distributing valuable, relevant and consistent information to attract and target a defined audience with the objective of gaining profitable customer action. It is the medium to target the audience and stay connected with them. It is a source of communication between the company and end user.

king of content-marketing

 

Why is Content – King of the Marketing?

Increases Traffic to the Website:

The great content can help to drive the visitors to your website and keep them for a longer time. A good content creates curiosity among readers to know more which acts as a catalyst for your company sales. Great content is always liked and encouraged by readers and with same, the customer may share your content on their social networks and this increases the number of people visiting on your site automatically.

Builds Brand Value:

Sharing content doesn’t mean writing stories or sharing information with customers on the website or any social media platforms, it should implement a complete marketing strategy. It should help to deliver the right message to the readers. The right content can provide the valuable and consistent information to the audience and can help your brand to emerge as a leader among others. The content can create or demolish a brand value.

Encourages Engagement:

Each company which follows a digital marketing strategy understands the fact that engaging content plays a big role in the satisfaction of the customers. The content creation can be in the form of a blog, campaign, social media update or anything that encourages the users to discuss and talk about the brand whether they realize or not. If the content is genuinely worthy, the user will pause to consume the content, understand the brand message and even comments, like or share the content.

New Leads & Sales:

The content creates brand awareness as well as authority in the market which leads to generating new leads and increases sales. The content should be more informational than product sale oriented, as it creates a negative impact on customers and affects your relationship with them. Whereas good editorial content can help to foster a relationship and move from consumer to consumer.

SEO Friendly:

Good content helps to rank your website on the top of the search engines. High quality, non-copied content on the brand’s blog has a significant impact on SEO and search engine ranking for this basic reason. A higher ranking exposes your brand to more digital consumers searching things on the search engines.

The content marketing shouldn’t be pushy or look like direct sales. The key to success is to create excellent contents that help your potential customers to achieve their goals and wishes; at the same time, it connects them to your brand in a meaningful way that is easy to remember.

Also Read:
Why is it important to have SEO friendly website?
33 Social Media Marketing Tools to help Your Business in 2018

Top 33 Social Media Marketing Tools to help Your Business in 2018

social media is an intense tools that can appropriate your content successfully, connect with a more extensive group of audience and construct a striking gathering of people.

That is the reason big brands are utilizing it for their business which has made a considerable measure of rivalry. Because of an expansive number of brands via social media

For more information Watch our Video Bellow or learn social media marketing course from Digiperform

Here are the direct links mentioned in the video:

1. Later: https://later.com/
2. Oktopost: https://www.oktopost.com/
3. Tagboard: https://tagboard.com/
4. Followerwonk: https://moz.com/followerwonk/
5. Everypost: http://everypost.me/
6. Feedly: https://feedly.com/i/welcome
7. Bitly: https://bitly.com/
8. #1 Headline Analyzer: https://coschedule.com/headline-analyzer
9. Tailwind: https://www.tailwindapp.com/
10. Sproutsocial: https://sproutsocial.com/
11. Agorapulse: https://www.agorapulse.com/
12. Adparlor: https://adparlor.com/
13. Visage: https://visage.co/
14. Audiense: https://audiense.com/
15. Tweepi: https://tweepi.com/
16. IFTTT: https://ifttt.com/
17. Socialbakers: https://www.socialbakers.com/
18. Socialflow: http://www.socialflow.com/
19. Socedo: https://www.socedo.com/
20. Hubspot: https://www.hubspot.com/blog-topic-ge…
21. Postcreator: https://www.postcreator.com/
22. EMV headline: http://www.aminstitute.com/headline/
23. PicMonkey: https://www.picmonkey.com/
24. Canva: https://www.canva.com/
25. Giphy: https://giphy.com/
26. Bannersnack: https://www.bannersnack.com/
27. Uprank: http://www.uprank.io/
28. Socialrank: https://socialrank.com/
29. Hootsuite: https://hootsuite.com/
30. Buffer: https://buffer.com/
31. Buzzsumo: http://buzzsumo.com/
32. Meetedgar: https://meetedgar.com/
33. Portent: https://www.portent.com/tools/title-maker

Having a website is considered as the first step to showcase your business in the online world. For your viewers, it’s a path which leads to the destination. If your website is search engine friendly, then it will act as the key to successfully enhancing the visibility of a website and making it appear on a higher rank in the search result listings.

tips-to-building-an-seo-friendly-website

What is SEO friendly website?

Search Engine Optimization refers to the methods and strategies that are used to improve the visibility of the online website. It is the basic and organic way to improvise the visibility of your website on top of the search engines’ pages (Search engines like Google, Yahoo, Bing etc). Therefore, it is the process of optimizing the website ranking on the search engines has been the important but little-complicated way out to shine at the top.

A website which has great SEO based content is generally referred to the SEO friendly website. The SEO friendly website can be easily viewed by viewers or audiences on search engines. This is a skill which you can also learn anytime through SEO courses and programs.

make seo friendly website

Why is it important? What are the benefits?

Cost Effective:

The search result listings are considered as organic – always free, and easy to achieve. Unlike paid advertising and other marketing strategies, you do not need to spend your money on attaining a good search result ranking website. The paid advertising has one drawback that once funding stops on an ad, an ad is removed from the web because of which web traffic for particular websites can face a decline and doesn’t show on search engines on top. However, with the help of SEO, your ranking and web traffic can be kept consistent without monetary payments. Which can be seen anytime on the top.

The website will be User-Friendly:

It is necessary to have a user-friendly website in order to visible to maximum users. An SEO friendly design and content make sure that a site is user-friendly i.e., easy to browse, superior in performance, expedient product ordering methods etc. The more you make it friendly for the users to browse, get information or buy a product from your site, the more you’ll get the boost in your SEO rankings and visibility. SEO results might be the little slow process, but you’ll be able to see the improved performance clearly for a longer run. Getting an SEO friendly website made ensures trust from regular visitors and potential customers.

Read More [Rich Snippets for your WordPress website]

 

Increased Traffic:

Being on top has its own advantage. It gets you more awareness which results in more traffic. Due to an SEO friendly website and effective SEO strategies, you can rank your site higher on search engine results even on top of the page which increases your chances to have a wider audience and more traffic at a steady rate. A constant traffic on your site equals to better sales.

Brand Value & Trust

As per the study, 60% of clicks go to first top 5 suggestions that means only 40% of clicks are left for the second through the millionth result on Google for the keywords or other ways. Securing that top spot on Google is a sure perfect way to gain thousands upon thousands of visitors especially in the case of online businesses. People trust Google and if you are ranking on the first page of search engine, you are gaining their trust as well. A general user will always click on one of the top searches on the search engine results because these results in search engines are considered more trustworthy than the others.

Track website Data

SEO can provide practical and successful results. The research has shown that people generally click the results on the first page of the search listings. If they are unable to find relevant information, they prefer to type a new query rather than searching the second or third page for their required content. Plus, one of the best benefits of an SEO friendly website design is that you can track your website data more efficiently. With tools like Google Analytics enabled on your website, you can record the number of visits on your site, impressions, clicks and the source from where they have been referred to your site. You can also monitor your online sales as well.

People are hiring the SEO candidates who can help them to have optimized friendly SEO based website. You can also even learn and make your own SEO based friendly website. For more understanding, you should learn all about the SEO based web designing by reputed and trusted digital marketing training companies. You can enroll in long-term Digital Marketing Course for wider concept training or short-term course as well as per your convenience.

 

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